President & CEO

Dan Rosskamm

Dan Rosskamm has served as President and CEO of Big Joe Forklifts since 2009, leading the company's strategic vision, growth, and commitment to delivering practical material handling solutions for customers across North America. Big Joe started as a niche player and has grown to become an industry leader in electrification focused on purpose-built lithium forklifts, building a nationwide dealer network of more than 250 locations and earning 30+ product patents. Under Dan's leadership, the Company has achieved 19% compounded annual sales growth.

Dan's focus has stayed on the people using the equipment: operators, warehouse managers, and material handling professionals. That focus guides Big Joe's mission of empowering the people who move things, and it shapes the company's continued investment in electrification and automation designed to help customers operate more efficiently and safely.

Before joining Big Joe, Dan held finance and merchandising leadership roles at Target, including P&L responsibility for a $450 million home electronics category and oversight of product development across roughly 1,800 private label food products. He began his career at Deloitte Consulting, working on strategy and operations engagements for Fortune 100 companies. Dan holds an MBA from the Kellogg School of Management and a bachelor's degree from Washington University in St. Louis.

Chief Financial Officer

Tom Larchey

Tom Larchey is Chief Financial Officer at Big Joe Forklifts, where he has helped guide the company's growth since joining in 2018. Drawn to Big Joe's customer-focused culture and entrepreneurial spirit, Tom saw an opportunity to make a meaningful impact at a company with a history of doing big things. Over the past eight years, he has played a key role in supporting the organization's continued expansion and strategic growth.

Before joining Big Joe, Tom held finance, audit, and corporate leadership roles with Deloitte, Fortune Brands, and AAR. One of his proudest accomplishments has been helping lead Big Joe through the process of fulfilling the requirements for EP Equipment's public listing on the Shanghai Stock Exchange. He also values the opportunity to have contributed to the company's significant growth during his tenure.

Tom is excited about the future of the material handling industry, particularly the ability to anticipate customer needs and develop solutions that improve productivity and efficiency. He sees strong potential in the continued advancement of Class I equipment and autonomous technologies. Tom holds a bachelor's degree from DePaul University, an MBA from Northwestern University's Kellogg School of Management, and is a CPA.

Chief marketing Officer

Martin Boyd

With over 30 years of experience in the material handling industry, Martin has navigated his way through several major OEMs, holding leadership positions in engineering, technical service, product management, and marketing. Martin leverages his extensive experience to strengthen the Big Joe brand in the North American market. His customer-centric passion ensures that the company's resources are focused on delivering solutions that meet market demands. Additionally, his relentless drive to provide exceptional service to both dealers and customers further elevates the Big Joe brand in an increasingly competitive marketplace.

GM, Autonomous Divison

Nick Malewicki

As the General Manager of Big Joe Forklifts Autonomous Solutions, Nick Malewicki is a seasoned leader with almost three decades of invaluable supply chain expertise. Nick has consistently played a pivotal role in transforming logistics and supply chain operations throughout his career.

With a comprehensive understanding of supply chain intricacies, Nick uniquely looks at developing automation solutions for customers from their perspective, not a software, engineering, or technology-heavy philosophy. Under his strategic direction, the division is embracing the idea of making cutting-edge autonomous mobile robot technology easy to deploy and use by end customers.

Along with his nearly 30 years of experience in supply chain management, Nick remains dedicated to steering the autonomous division of Big Joe Forklifts toward new heights of success. Nick’s extensive expertise, forward-thinking, and commitment to continuous improvement establish him as a critical driver of the company’s ongoing innovation and success.

Vice President, IT & EP OEM Parts

Esie Jelcic

For the past three years, Esie Jelcic has helped drive growth and transformation at Big Joe, where responsibilities have evolved beyond technology to include business transformation, continuous improvement, and EP OEM Parts. One of her proudest accomplishments has been helping transform IT from a traditional support function into a strategic business partner that enables growth, innovation, and operational excellence

With more than 18 years of experience, Esie built a diverse career spanning business development, distribution, customer operations, business operations, and technology leadership. Throughout that time, she held a variety of leadership roles and gained international experience working in the Philippines, Singapore, and Canada, leading key projects, operational improvements, and business transformation initiatives. As responsibilities expanded across multiple functions, developing a unique perspective on how businesses operate from the viewpoints of customers, distribution, operations, and technology. Throughout her career, she has consistently identified opportunities for improvement and brought together people, processes, and technology to drive meaningful business results.

Looking ahead, she is energized by the rapid evolution of the material handling industry, including advances in automation, AI, connected systems, and data-driven decision-making, and is excited to help shape Big Joe's future as the company continues to scale.

Esie earned her undergraduate degree from Loyola University Chicago, and she is currently completing her Executive MBA at Marquette University.

vice president, human resources

Kelly Stewart

Kelly Stewart joined Big Joe Forklifts as a leader on the People Team, bringing more than a decade of human resources leadership experience across healthcare, manufacturing, consulting, and cancer diagnostics. She began her HR career in healthcare before moving into manufacturing and later HR consulting, where she advised small businesses, startups, and nonprofit organizations on every stage of the employee lifecycle, leadership development, workplace culture, and employment compliance.

Prior to joining Big Joe, Kelly spent nearly nine years with Abbott (formerly Exact Sciences) in the cancer diagnostics industry, serving as a Principal HR Business Partner and trusted advisor to leaders across the organization. In that role, she provided strategic counsel on employee relations, workforce planning, organizational effectiveness, and leadership decision-making. Among her proudest professional accomplishments are mentoring and developing emerging HR professionals, increasing employee engagement, and helping organizations reduce costly turnover through people-focused strategies.

Kelly was drawn to Big Joe by its strong culture, welcoming team, and exciting growth trajectory. She is energized by the opportunity to help preserve and strengthen the company's people-first culture while ensuring employees remain a key competitive advantage. She is also excited to be part of an innovative organization that is disrupting the material handling industry through forward-thinking solutions and continued growth. A first-generation college graduate from the University of Wisconsin-Madison, Kelly worked her way through school while earning dual bachelor's degrees in Economics and Psychology, along with a business certificate.

vice president, sales

Jason Dunigan

Jason Dunigan is a seasoned material handling executive with more than 25 years of sales management experience, including over two decades focused on the industrial forklift industry. As Vice President of Sales for Big Joe Forklifts, Jason leads the company’s national account and dealer development initiatives, driving sustainable growth and strengthening strategic partnerships across North America. 

Throughout his career, Jason has built a reputation for developing high-performing sales organizations, expanding market share, and creating collaborative partnerships that deliver measurable value for customers, dealers, and manufacturers. Prior to joining Big Joe, he held leadership responsibilities at Jungheinrich AG and KION North America, where he played an instrumental role in North American market presence by transforming the Key Account Departments and developing strategic distribution partnerships. 

Jason brings a customer-first, growth-oriented approach to leadership, with a strong focus on dealer development, national account growth, and expanding access to innovative material handling solutions. His experience and industry knowledge support Big Joe Forklifts’ mission to empower the people who move things while accelerating the transition toward electric and more sustainable material handling technologies.

A proud U.S. Army veteran, Jason holds a business education background from the University of Utah’s David Eccles School of Business. He is passionate about building strong teams, challenging the status quo, and creating partnerships that position Big Joe Forklifts and its dealer network for long-term success. 

vice president, manufacturing

Linda Dorow

Linda has been a part of the Big Joe family for more than 27 years, bringing a unique blend of operational expertise, leadership, and dedication to the organization. Before joining Big Joe in 1999, she worked in newspaper advertising and graphic design, managing ad creation and layout for two newspaper companies. She later chose to stay home and operate her own certified daycare while raising her young daughters, an experience that further strengthened her leadership, organization, and people skills. Throughout her tenure at Big Joe, she has witnessed the company's evolution firsthand and has played an active role in its growth through numerous milestones and transitions.

Over the years, Linda has taken on a variety of leadership roles and is especially proud of becoming the first female foreman in Big Joe's history. She has built a reputation for developing people, finding fulfillment in hiring, training, and mentoring team members who have advanced into management and director-level positions. She was instrumental in helping build and grow Big Joe into a major force in the material handling industry. She also played a key role in the growth of the Dallas-Fort Worth operation and helped establish the company's new headquarters in Madison, supporting everything from staffing to operational planning.

What excites Linda most about Big Joe's future is the strong culture that continues to define the company. Despite its growth, she believes Big Joe still feels like family, with a team that genuinely supports one another and works together toward shared success.

vice president, aftermarket

Ron Winkler

Ron Winkler has been committed to the Big Joe brand for an impressive 42 years, building a career defined by growth, innovation, and a focus on continuous improvement. After high school, Ron began his professional journey with Chicago-based Saxon Paint and Home Care, where he developed a strong work ethic and hands-on experience. In 1986, he joined Big Joe Manufacturing as a mechanic and steadily advanced through the organization, moving into customer service roles and ultimately into his current position.

What initially drew Ron to Big Joe, and what continues to inspire him today is the company’s philosophy of continuous improvement. Throughout his career, he has embraced opportunities to learn, grow, and contribute to the organization’s success.

Among his proudest accomplishments are his continued professional growth within the company, the lifelong relationships he has built with hardworking people across the material handling industry, and the development of technical tools that have stood the test of time and continue to provide value.

Looking ahead, Ron is excited by the innovation shaping the future of material handling and Big Joe’s unique ability to anticipate industry trends and adapt to changing customer needs. He believes this forward-thinking mindset will continue to drive the company’s success for years to come.

vice president, engineering

Mat McEachern

Mat McEachern has more than 20 years of engineering and product development leadership experience. Mat has built a career focused on innovation, operational excellence, and developing high-performing teams. He began his career with Caterpillar Inc. in its Engineering Development Program before advancing into a Design Engineer role. He later joined Kohler Co., where he led engineering initiatives within the company's engine test laboratory. Before joining Big Joe, he served at Mitsubishi Logisnext, overseeing test engineering, current product engineering, and engineering administration teams that supported the development and performance of material handling equipment.

For the past five years, Mat has been a key member of the Big Joe leadership team, helping guide the company through significant growth and innovation. He was drawn to Big Joe by its strong leadership culture, family-oriented environment, Wisconsin roots, and bold technology vision for the future of material handling. Since joining the company, he has played a critical role in launching more than 35 new products and helping bring Big Joe's new headquarters to Madison, Wisconsin. Among his proudest accomplishments is mentoring the next generation of engineers and watching team members grow into successful leaders and innovators.

Looking ahead, Mat is energized by Big Joe's continued growth and its leadership position in purpose-built lithium-powered material handling equipment, high-voltage product development, and autonomous mobile robot technology. He believes the industry is entering a transformational period as electrification and practical autonomy reshape how warehouses operate, and he is proud to be part of a company leading that evolution. He holds a Bachelor of Science in Mechanical Engineering from the University of Wisconsin-Madison and an MBA from Bradley University.