Al and Mary Morrison founded Morrison Industrial Equipment - a family-owned and family-mined company, along with their sons, Bill, Jack and Dick. We headquartered in Grand Rapids Michigan because of the diverse industrial base, but as importantly, because of the strong family values. Our beginning in 1953 was with six employees and one collective focus... Customer Service.
Though we located our first branch in a relatively small market, within a short time Morrison grew into one of the largest lift truck dealerships in the United States. Today with 13 facilities located in 11 cities throughout Michigan and northern Indiana, Morrison has pioneered a path to go where no others have gone. We have grown our company by becoming a part of small communities, living where we work so we can better service our customer base.

We pride of ourselves on "Minutes Away Service". No Company in our industry can claim the coverage that our 12 full service facilities can provide. By investing in brick and mortar locations within local communities throughout Michigan and Northern Indiana, we have positioned ourselves to be close to you. And as your company grows, we can assure you that all your business locations will receive quality service and support across the map wherever you go. By way of the Morrison office in your neighborhood or through our second-to-none nationwide dealer network, we are ready to meet your needs regionally, nationally, and even globally.
We can see your company from here!

Visit the Morrison Industrial Equipment Website