Madison, Wisconsin — September 15, 2025 — Big Joe Forklifts is excited to announce the appointment of Paul Fiala as its new Director of Dealer Development East Coast. With over three decades of experience in the material handling industry, Paul brings a deep understanding of sales strategy, dealer development, and customer engagement to the role.
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Most recently, Paul served as East Coast Regional Sales Manager at Kalmar USA, where he led counterbalanced product sales across the East and Gulf Coast regions. His responsibilities included managing dealer relationships, conducting application surveys, and overseeing sales pipeline activities through CRM systems. Paul also played a key role in training sales teams and executing annual business plans, consistently driving performance and growth.
“Paul’s leadership and hands-on approach to sales make him a perfect fit for Big Joe Forklifts,” said Jason Dunigan, VP of Sales at Big Joe Forklifts. “His experience at Kalmar and other top-tier companies will be invaluable as we continue to expand our market presence and deliver innovative solutions to our customers.”
In his new role, Paul will lead national sales initiatives, support dealer success, and contribute to Big Joe’s strategic direction. His proven track record and industry insight will help elevate the company’s sales operations to new heights.
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