Madison, Wis. – Mar. 2 – Big Joe Forklifts is pleased to announce the promotion of Cullen Wurzer to Director, Dealer Development, Midwest & Southeast, reinforcing the company’s continued investment in dealer partnerships and regional growth.
Wurzer has demonstrated strong leadership and consistent performance throughout his tenure with Big Joe. Most recently serving as Regional Sales Manager, he built strategic relationships across dealer networks while helping drive increased Class I order activity through a collaborative, education-focused approach to sales development.
In his new role, Wurzer will focus on strengthening dealer engagement and accelerating growth across two of Big Joe’s fastest-expanding regions. His responsibilities will include:
“We appreciate the dedication and effort Cullen has put into reaching this point,” said Jason Dunigan, Vice President of Sales. “His leadership, strategic mindset, and commitment to dealer success make him an invaluable asset as we continue to strengthen our presence in the Midwest and Southeast regions.”
This promotion reflects Big Joe’s ongoing commitment to investing in leadership that strengthens dealer partnerships and supports the company’s broader mission of delivering innovative material handling solutions across North America.