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Proper forklift service and maintenance does more than keeping a capital investment operating at peak performance.  National Service Manager Steve Liss believes it is also an avenue for building long-term relationships between the dealership and the owner that can benefit both for years to come.

Linda Dorow, Vice President of Manufacturing has seen boom and bust economies broadly impact the material handling industry, and directly affect the Big Joe factory in Wisconsin Dells, WI.  With the launch of the PDX series of custom American Made forklifts, she is seeing a rebirth of manufacturing in the Midwest with higher paying jobs and greater prosperity throughout the region.

For over 90 years, the pallet has been the backbone of the material handling industry.  Regional Sales Manager Chris Kuny discusses how all distribution systems are being impacted by the “Amazon Effect” for smaller, individualized order fulfillment and the changes to palletized logistics.

Don Baker was the Fleet Lead at Pepsi Cola’s Newport News, VA distribution facility when he first encountered the Big Joe EZ30 electric pallet truck.  “After about three weeks, I have to say that I fell in love with them. The trucks would perform beyond expectations,” he said.  Little did he know that this love would lead him to uprooting his family and moving to the Chicago suburbs to join Big Joe as the Assistant Service Manager.

The Doctor is … OUT!

Former paratrooper and lift truck lifer John “Dr. Z” Zamora takes aim at retirement.

After conducting more than a thousand of training sessions during a career spanning 49 years and covering nearly every corner of the globe, John “Dr. Z” Zamora has one final mission:  tell us his story.