December 01, 2009, Lombard, IL. – The Big Joe Basic Series of electric forklifts officially launches today. The new series of value oriented forklifts is now available through more than 150 Big Joe forklift dealers across North America as a means to compete with price point imports and online retailers currently in the market.

“This new line of forklifts will surprise people” explains Kevin Pletch, Dealer Sales Manager at Big Lift LLC – which manages the Big Joe brand and factory. “These trucks maintain the rugged construction that our brand is known for at a price that is hard to beat.” The launch of the Big Joe Basic Series includes the S30 walk behind straddle truck, the C22 walk behind counterbalanced truck, the M22 manual stacker, and two electric pallet trucks; the PTE30 and PTE45 designed for medium duty applications.

In addition to developing this new truck series, the management team at Big Lift LLC. also unveiled today a new distribution program that will maintain factory stock of Basic Series products across the country at several regional locations. “With our newly improved distribution footprint and product availability we are changing how we do business”, says Bill Pedriana, Director of Sales and Marketing for the company. “Our distributors have asked us to reinvent ourselves to combat low price competitors that have flooded the market in recent years, and with this product line we are now proving that we have heard their call.” To continue to meet the needs of the brand’s traditional base of heavy duty industrial users, Big Joe’s core line-up of rugged walk behind or “walkie” forklifts will continue to be built at the Big Joe factory in Wisconsin Dells, Wisconsin.

Big Joe electric walk behind forklifts have been a mainstay in North American factories and warehouses for over 50 years. Owned by Big Lift LLC of Lombard Illinois, the Big Joe brand of industrial vehicles, which can be viewed at www.bigjoeforklifts.com are widely known for their ease of use, stout construction and low operating costs.

Please address press-related inquiries to:
Bill Pedriana – Director of Sales & Marketing
Big Lift LLC – 1060 Garfield Street – Lombard Illinois 60148
Phone:(630)916-2600 x262, Fax(630)916-0657
bpedriana@biglift.net
http://www.bigjoeforklifts.com

Big Joe will be officially announcing the launch of a new line of forklifts on December 1st 2009. The new series called “Big Joe Basic” will feature 8 price point models designed to compete with direct importers and online catalog retailers. For more information please contact Bill Pedriana Director of Sales and Marketing at bpedriana@biglift.net or at the company’s national sales offices (630)916-2600 x262

www.bigjoeforklifts.com is now live and available in support of our nationwide network of distributors.  On this site we will be releasing information over the next few weeks on exciting new product developments that will be available before the end of the year, and supporting our dealers with qualified leads and online training.   Visitors will still be able to access the Big Joe support site www.bigjoesupport.comfor all of their parts and service requirements either directly or through the new site.  Should you be interested in receiving the latest news and information about Big Joe forklifts, please subscribe to our blog or click the RSS feed now found on our homepage.

Big Joe will be launching its new web portal at www.bigjoeforklifts.com on September 14th 2009.  With the new site Big Joe is now offering a host of new features and services to support dealers.